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Market Intelligence CoE
Our market intelligence and advisory practice combines analytics with expert insights to help you navigate the complexities of market dynamics.
We track emerging trends, growth opportunities, and innovations to provide a 360-degree view of your business environment.
Our CoE levers help clients in expanding into new markets, launching new products, and optimizing existing strategies.
Bottoms up and Top down Approach
Holistic TAM assessment frameworks to gauge, test and validate market size
TAM Expansion
Explore adjacencies to expand potential playing fields
Foresighting and Scouting
Assess growth levers and impact on current TAM to strategize for the future
Market Sizing
Explore Microclusters
Track innovations and investments in microclusters to enable targeted reach
Explore New Markets
Track innovations and investments in microclusters to enable targeted reach
Create leads
Enable BU specific connects with the right decision makers
Opportunity Identification
Monitor Market Movements
Monitor innovations
Business models, technology, partnerships with potential to impact the TAM
Monitor imperatives
Regulatory landscape, outside players, forward/backward integrations
Monitor stakeholders
Track movements in leaderships to enable conscious serendipity