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Go-to-Market Strategy
Our go-to-market strategy consulting empowers clients to overcome challenges by leveraging deep local expertise and diverse global teams, delivering sustainable business impact.
Our programmatic approach helps companies to reimagine their go-to-market strategies and elevate performance through an integrated approach across the sales and distribution ecosystem.
With a proven framework and comprehensive levers for go-to-market transformation, we help drive meaningful and measurable results.
Reinvent front-end sales intelligence
Deeper research-based intelligence to explore key account level narratives
Enable targeted approach
Pivot targeting approach to right audience and with right messaging
Pre-empt opportunities
Leading indicators to predict account-based movements and deliver early mover advantage
Understand incumbencies
Deeper intelligence on incumbent and existing engagement models
Account- Based Marketing Intelligence
Transform
Channel Partners
Rethink distributors/resellers’ roles, scale, economics, and engagement strategy
Explore channel driven opportunities
Regional growth opportunities through channel partners and their technology expertise
Win in
in-direct motions
Pivot and win through emerging partners with niche creation
Channel Intelligence
Competitive Intelligence
Competitive play benchmarking
Benchmark your GTM plays against best-in-class practices and industry leaders
Explore processes and best practices
Holistic view on operations of competitor business functions, innovations and gauge repeatable best-practices
Uncover engagement and contractual set ups
Competitor engagement models, sales and marketing motions and contractual practices
Pre-empt movements to stay ahead
Track leading indicators to gauge competitor movements thereby enabling proactive counter strategies
Uncover Engagements
Competitive play
Benchmarking
Benchmark your GTM plays against best-in-class practices and industry leaders
Competitor engagement models, sales motions and contractual practices
Explore best practices
Pre-empt movements
Holistic view on operations of competitor business functions, innovations and gauge repeatable best-practices
Track leading indicators to gauge competitor movements thereby enabling proactive counter strategies
Competitive
Intelligence
Define
Value Proposition
Understand unmet customer needs, buying behavior to help create value proposition
Explore Growth Pockets and Pipeline
Emerging growth pockets with solution specific demand and create pipeline of high propensity accounts
Quick-Scan
Battlecards
Bite-sized intelligence to enable sales teams drive customer specific narratives
Commercial Excellence
Transform
channel partners
Rethink distributors /resellers’ roles, scale, economics, and engagement strategy
Explore channel-driven opportunities
Leading indicators to predict account-based movements and deliver early mover advantage
Win in in-direct motions
Pivot and win through emerging partners with niche creation
Channel Intelligence
Define Value Proposition
Explore growth pockets & pipeline
Create pipeline of high propensity accounts by identifying solution-specific demand
Quick-scan Battlecards
Bite-sized intelligence to enable sales teams drive customer specific narratives