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Competitive Intelligence
Competitive play benchmarking
Benchmark your GTM plays against best-in-class practices and industry leaders
Explore processes and best practices
Holistic view on operations of competitor business functions, innovations and gauge repeatable best-practices
Uncover engagement and contractual set ups
Competitor engagement models, sales and marketing motions and contractual practices
Pre-empt movements to stay ahead
Track leading indicators to gauge competitor movements thereby enabling proactive counter strategies
Intent to Impact Model
Transforming Global Insights into Targeted Engagements
In the B2B tech landscape, organizations face countless potential accounts but often lack insights and engagement avenues to identify who is truly ready to buy.
Without robust information and qualified opportunities, they tend to deviate and miss high intent opportunities.
Zero in on exactly the right accounts, map their buying intent, and emerge with the right list of warm, qualified leads.
Here’s how our
Intent to Impact framework transforms raw market data into a pipeline of high-intent prospects—step by step.
Stage 1
TechCircle Database
IT Spend
Patterns
Buying Propensity Indicators
Geo-specific
Tracking
APAC | EMEA | India | USA
Stage 2
OEM Qualification
Greenfield
(Outside–In Approach)
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Target Accounts Identification
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Target Sector Relevance
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Target Segments
Brownfield
(Inside–Out Approach)
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Solution-Centric Targeting
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Growth Parameters and TAM
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Managed Service Offerings
Stage 3
Primary Assessment & Opportunity Qualification
Budgetary Insights
Current Priorities
Intent to Switch
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Vendor dissatisfaction signals
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Evaluation mandates
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Openness to new pilots
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Active IT spend areas
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Vendor allocation
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Budget flexibility for new solutions
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Ongoing tech initiatives
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Infrastructure or security gaps
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Leadership focus zones
Stage 4
Intent to Opportunity
Intent-to-Meeting Mapping
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Align opportunity size, urgency, and fit
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Validate account readiness for sales engagement
Analyst-Driven Progress
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Track buyer journey stages and objections
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Identify drop-off points and re-engagement levers
Targeted
Qualification
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Schedule meetings with the decision-makers
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Create account-specific messaging
Stage 1
TechCircle Database – Market Intelligence Engine
At the foundation of our GTM engagement model lies the TechCircle Database — a dynamic intelligence engine that helps identify high-propensity, high-potential accounts across geographies.
1
IT Spend Patterns
Track and benchmark enterprise technology investments to identify growth-ready accounts.
2
Buying Propensity Indicators
Predictive insights based on digital signals, decision-maker behavior, past purchasing trends, and market activity.
3
Geo-Specific Targeting
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India
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APAC
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EMEA
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USA